3043 Test 1 review Chapters 1-7
Chapter 1, (4 questions) What is Advertising Today?
Definitions, classifications, general overview
Chapter 2, (4 questions) The Evolution of Advertising.
Timetable of advertising history
Pre-post industrial age
Society and ethics
Chapter 3, (3 questions) Economic, Social and Regulatory Aspect of Advertising
Regulations of advertising
Unfair and deceptive practices
Economic impact of advertising
Social impact of advertising
Benefits and criticisms of advertising
Chapter 4, (14 questions) The Scope of Advertising: From Local to Global
The industry
Cast of characters
Tasks of ad agencies
Types of ad agencies
Media
Gift: no calculations, you are welcome
Chapter 5, (5 questions) Marketing and Consumer Behavior: The Foundations of Advertising
Why know consumer behavior?
Key participants in the marketing process
Compare with models from notes
Perception and behavioral variables
Chapter 6, (0 questions) Market Segmentation and the Marketing Mix
The segmentation process
The target marketing process
What is advertising's role in segmentation?
Chapter 7, (7 questions) Information Gathering: Inputs to Advertising Planning
What is the need for marketing research in advertising?
Advertising research vs. marketing research.
What are the steps in marketing research?
Goals, or how to apply research
42 multiple choice and true false questions 16% short answer from class notes and taxonomy. 50% class notes, 50% book.
Read Ad labs and ethical issues in each chapter
Bring a #2 pencil and a #882 scantron
Sit in every other seat