About the Professor

• Professor Zhang's curriculum vitae is available as a pdf file
• Education
• Katz Graduate School of Business, University of Pittsburgh, 匹兹堡大学
• Hong Kong University of Science & Technology, 香港科技大学
• Renmin University of China, 中国人民大学

• Representative Research

• Zhang, Y. & Khare, A. (2009),"The Impact of Accessible Identities on the Evaluation of Global versus Local Products,” Journal of Consumer Research (October), 524-37.

• Zhang, Y. & Shrum, L.J.  (2009),"The Influence of Self-construal on Impulsive Consumption,” Journal of Consumer Research (February), 838-50.

• Zhang, Y. & Mittal, V. (2007),"The Attractiveness of Enriched and Impoverished Options: Culture, Self-construal, and Regulatory Focus,” Personality and Social Psychology Bulletin (April), 588-98.

• Zhang, Y., Feick, L., & Price, L. (2006), "The Impact of Self-Construal on Aesthetic Preference for Angular versus Rounded Shapes," Personality and Social Psychology Bulletin (June), 794-805. [A French translation of this paper was reprinted in Recherche et Applications en Marketing, Vol. 22 (2007), no.2, 77-92]

• Zhang, Y. & Mittal, V. (2005), “Decision Difficulty: Effects of Procedural and Outcome Accountability,” Journal of Consumer Research (December), 465-72.

MKT5063 MARKETING RESEARCH (MBA, Spring 2009)

Cross-Cultural CB Seminar (Doctoral, Spring 2009)