About the Professor

• Professor Zhang's curriculum vitae is available as a pdf file
• Education
• Katz Graduate School of Business, University of Pittsburgh, 匹兹堡大学
• Hong Kong University of Science & Technology, 香港科技大学
• Renmin University of China, 中国人民大学

• Representative Research

• Zhang, Y. , Winterich,  K. P.,  & Mittal, V. (2010),"Power-Distance Belief and Impulsive Buying,” Journal of Marketing Research (October).

• Zhang, Y. , & Khare, A. (2009),"The Impact of Accessible Identities on the Evaluation of Global versus Local Products,” Journal of Consumer Research (October), 524-37.

• Zhang, Y. , & Shrum, L.J.  (2009),"The Influence of Self-construal on Impulsive Consumption,” Journal of Consumer Research (February), 838-50.

• Zhang, Y.,  & Mittal, V. (2005), “Decision Difficulty: Effects of Procedural and Outcome Accountability,” Journal of Consumer Research (December), 465-72.

• Zhang, Y., & Mittal, V. (2005), “Decision Difficulty: Effects of Procedural and Outcome Accountability,” Journal of Consumer Research (December), 465-72, cited by 12, a typical 05 JCR article cited by 2.5. 

• Zhang, Y., Feick, L., & Price, L. (2006), “The Impact of Self-Construal on Aesthetic Preference for Angular versus Rounded Shapes,” Personality and Social Psychology Bulletin (June), 794-805. [A French translation of this paper was reprinted in Recherche et Applications en Marketing, Vol. 22 (2007), no.2, 77-92], cited by 11, a typical 06 PSPB  article cited by 2.

• Zhang, Y., & Mittal, V. (2007), "The Attractiveness of Enriched and Impoverished Options: Culture, Self-Construal, and Regulatory Focus,” Personality and Social Psychology Bulletin (April), 588-98, cited by 7.

• Zhang, Y., & Shrum, L.J. (2009), "The Influence of Self-Construal on Impulsive Consumption,” Journal of Consumer Research (February), 838-50, cited by 3.

• Zhang, Y., & Khare, A. (2009), “The Impact of Accessible Identities on the Evaluation of Global versus Local Products,” Journal of Consumer Research, (October), 524-37, cited by 2.

• Zhang, Y., Winterich, K. & Mittal, V. (2010), “Power-Distance Belief and Impulsive Buying,” Journal of Marketing Research, (October), 945-54.

• Zhang, Y., & Zhang, Y. (2011), “The Impact of Jin-Shang Teachings on Chinese People’ Trust,” Asian Journal of Social Psychology, forthcoming.

MKT5063 MARKETING RESEARCH (MBA, Spring 2010)

Cross-Cultural CB Seminar (Doctoral, Spring 2009)