About
the Professor
PHD DISSERTATION CHAIRS
Youngseon Kim, Associate Professor, Central Conneticuit State University
Lingjiang Tu, PHD Candidate in Marketing
Representative
Research
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Zhang, Y., & Mittal, V. (2005), “Decision Difficulty: Effects of Procedural and Outcome Accountability,” Journal of Consumer Research(December), 465-72, cited by 22, a typical 05 JCR article cited by 3.
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Zhang, Y., Feick, L., & Price, L. (2006), “The Impact of Self-Construal on Aesthetic Preference for Angular versus Rounded Shapes,” Personality and Social Psychology Bulletin (June), 794-805. [A French translation of this paper was reprinted in Recherche et Applications en Marketing, Vol. 22 (2007), no.2, 77-92], cited by 32, a typical 06 PSPB article cited by 3.
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Zhang, Y., & Mittal, V. (2007), "The Attractiveness of Enriched and Impoverished Options: Culture, Self-Construal, and Regulatory Focus,” Personality and Social Psychology Bulletin (April), 588-98, cited by 20.
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Zhang, Y., & Shrum, L.J. (2009), "The Influence of Self-Construal on Impulsive Consumption,” Journal of Consumer Research (February), 838-50, cited by 24.
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Zhang, Y., & Khare, A. (2009), “The Impact of Accessible Identities on the Evaluation of Global versus Local Products,” Journal of Consumer Research, (October), 524-37, cited by 20.
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Zhang, Y., Winterich, K. & Mittal, V. (2010), “Power-Distance Belief and Impulsive Buying,” Journal of Marketing Research, (October), 945-54, cited by 9.
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Tu, L., Khare, A. & Zhang Y.(2012), “A Short 8-item Scale for Measuring Consumers’ Local-Global Identity,” International Journal of Research in Marketing, 29, 35-42.
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Winterich, K., Zhang ,Y, & Mittal, V. (2012), “How Political Identity and Charity Positioning Increase Donations: Insights from Moral Foundations Theory,” forthcoming at International Journal of Research in Marketing.
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Contact
Information
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Office: |
BB
4.04.22 |
Phone: |
210.458.6331 |
Fax: |
210.458.4555 |
E-mail: |
yzhang@utsa.edu |
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Office
Hours |
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Th |
and
by appointment |
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