3043 Test Review II  Chapters 8,10,11,12,17,18

Ch 8, 4 questions   

Marketing & Advertising Planning 

The Marketing Plan

The Advertising Plan

Advertising Objectives

Budgeting

Ch10, 5 ques        

Creative Strategy  and the Creative Process

Creativity

Copy Platform

Creative and Advertising Pyramid

Ch 11, 8 ques.          

Creative Execution:  Art & Copy

Copywriting for Print

Print Formats

Copywriting for Electronic Media

Ch 12, 5 Ques.  

Producing Ads for Print Electronic and Digital Media

Print Production Process

Radio Production 

TV  production 

Digital Production

Ch 17, 9 ques            

Relationship Building:  Direct Marketing, Personal Selling  & Sales Promotion                                    

Direct Marketing

Types of Direct Marketing Activities

 Personal Selling, Types, Advantages, disadvantages

Role of Sales Promotion, Types

Ch 18, 9  ques        

PR, Sponsorship & Corporate Advertising

Role of PR, PR vs. advertising

Reputation Management

Public Affairs

Sponsorships, benefits and drawbacks

Corporate Advertising

Read AD LABS