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REFEREED
CONFERENCE PRESENTATIONS AND PROCEEDINGS
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Yoon, Sukki, Ashok K. Lalwani, and
Patrick Vargas (2009), “Comparing Unrealistic Optimism and Positive Self
View in the Health Domain: A Cross-Cultural Analysis,”
American Academy of Advertising
(AAA) Conference, Cincinnati.
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Lalwani, Ashok K., L. J. Shrum, and Chi-Yue Chiu (2009), “Motivated
Response Styles in Cross-Cultural Marketing Research: The Role of
Regulatory Focus and Self-Consciousness in Socially Desirable
Responding,”
Asia Pacific
Advances in Consumer Research.
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Lalwani, Ashok K. and Chi-Yue Chiu (2007), Cognitive Load, Need for
Closure, and Socially Desirable Responding: Cognitively Constrained
versus Motivated Response Biases in Consumer Research,”
Advances in Consumer Research, 35.
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Yoon, Sukki, Ashok K. Lalwani, and
Patrick Vargas (2007), “Not Me or Not Them?: The Role of Culture in Discrepant Effects of
Health Communication on Self and Others,” Advances in Consumer
Research, 35.
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Lalwani, Ashok K., and Sharon Shavitt (2007), “The “Me” I Claim To Be:
The Effects of Self-Construal Priming on Self-Presentations,”
Proceedings of the Society for
Consumer Psychology Winter Conference, 35-36.
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Yoon, Sukki, Ashok K. Lalwani, Patrick
Vargas, Yung Kyun Choi, Hyun Sun Park (2007), “The Impact of Culture on
Persuasiveness of Health Messages on Self and Others,”
Proceedings of the Society
for Consumer Psychology Winter Conference, 239-241
-
Biswas, Dipayan, and Ashok K. Lalwani
(2007), “A Belief Updating Perspective of Combining Information from
Sequential Multiple Sources: Do Past Agreements Matter?"
Proceedings of the American
Marketing Association Winter Marketing Educators' Conference.
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Torrelli, Carlos, Madhu Viswanathan, and
Ashok K. Lalwani (2006) “Consumer Evaluations of Brands: Holistic versus
Analytical Thinking,”
Proceedings of the Society for Consumer Psychology Winter Conference.
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Lalwani, Ashok K., and Kent B. Monroe
(2004), “Are the Frequency-Depth Effects in Consumer Price Judgments
Generalizable?”
Proceedings of the Fordham
University Behavioral Pricing Conference, New York: Fordham
University Pricing Center (October), 10.
-
Lalwani, Ashok K., Sharon Shavitt, Tim
Johnson, and Jing Zhang (2003), “What is the Relation between Culture
and Desirable Responding?”
Advances in Consumer Research,
31(October), 434.
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Lalwani, Ashok K., and Kent B. Monroe
(2002), “Frequency-Depth Effects in Consumer Pricing Judgments: The Role
of Risk Orientation,”
Proceedings of the Fordham University Behavioral Pricing Conference,
New York: Fordham University Pricing Center (September), 1.
-
Lwin, May, Ashok K. Lalwani, and Leng Li
Kuah (1999), “Impact of English Accents on Advertising Attitudes and
Purchase Intentions: With Emphasis on the Effects of Gender, Involvement
and Country-of-Origin,”
Proceedings of the 26th
International Conference on Marketing Communications and Consumer
Behavior, IAE, Aix-en-Provence, Puyricard, France
(June), 362-378.
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Mehta, Subhash, Soon Li Han, Ashok K.
Lalwani, and Sanjay Mehta (1999), "Service Quality of Retailers
Distributing Technical Products: An Extension,”
Advances in Marketing,
March, 178-187.
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Lalwani, Ashok K., Subhash C. Mehta, Chin
Tiong Tan, and May Lwin (1998), “Family Influence Structure in the
Choice of a Housemaid: An Investigation of Sub-Cultural Differences,”
Does Asian Management Matter?: Regional Relevance with Global Impact,
Proceedings of the Asia Academy
of Management Conference, Hong Kong (December), 215.
-
Lalwani, Ashok K., Subhash C. Mehta, and
Chin Tiong Tan (1998), “Effect of Interpersonal Orientation on Family
Roles in the Decision Process of Visiting a Fine Dining Restaurant,”
University of Illinois/American
Marketing Association Annual Research Symposium in Marketing and
Entrepreneurship, Hong Kong (June).
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SELECTED
OTHER PRESENTATIONS/proceedings
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Lalwani, Ashok K., and
Kent B. Monroe (2005), “The Influence of Consistency of Price
Promotions on Brand Evaluations,” Pricing Camp,
University of Illinois,
Allerton Park (May).
-
Lalwani, Ashok K.,
Sharon Shavitt, Tim Johnson, and Jing Zhang (2003), “What is the
Relation between Culture and Socially Desirable Responding?”
Culture Seminar
(Instructor: Professor Ying Yi Hong), Department of
Psychology,
University of Illinois,
Urbana-Champaign (October).
-
Lalwani, Ashok K.
(2003), “The Influence of Consistency and Distinctiveness of
Price Promotions on Brand Evaluations,” Proceedings of the
33rd
Haring Symposium,
Indiana
University, Bloomington (April).
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TEACHING INTERESTS
Marketing Management,
International Marketing,
Marketing Communications,
Consumer Behavior.
COURSES TAUGHT AND TEACHING
EVALUATIONS
At University of Texas at San
Antonio. Course taught:
Marketing Strategy/Marketing
Capstone. Instructor Evaluations
(Excellent Teacher) in the two
sections taught:
-
Fall 2006:
4.6/5.0 and 4.6/5.0
-
Spring 2007:
4.8/5.0 and 5.0/5.0
-
Fall 2007:
4.7/5.0 and 4.9/5.0
-
Spring 2008:
4.6/5.0 and 4.6/5.0
-
Fall 2008:
5.0/5.0 and 4.9/5.0
-
Spring 2009:
4.7/5.0 and 5.0/5.0
At University of Illinois at
Urbana-Champaign. Course taught:
Principles of Marketing.
Instructor Evaluations:
-
Summer
2005: 4.9/5.0
-
Teaching Assistant for Professor
Jeffrey Schmidt to help with BA
320, Principles of Marketing
(Fall 2002, Spring 2003), no
teaching evaluations.
At Temasek Polytechnic,
Singapore. Courses taught:
Services and Industrial
Marketing, International
Marketing, Principles of
Marketing, International
Business, Consumer Behavior.
Instructor Evaluations:
-
Fall 1998:
4.31/5.00
-
Spring 1999:
4.93/5.00
-
Spring 2000: 4.93/5.00
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MEDIA COVERAGE
The Times of India, The
Hindu,
The Hindustan Times,
The Irish Sun,
San Antonio Express News, ,
Edmonton Sun,
Toronto Sun,
The Sun Times (Canada),
Yahoo News,
Science Mode,
ThaIndian.com, Science Mode,
Eureka Alert,
The Daily Observer,
The Standard Freeholder,
London Free Press (UK),
esciencenews.com,
Sciencecodex.com,
Silver Scorpio,
Sindh Today,
Euro Graduate, Singapore
News Alternative, Sentinel
Assam, Bright Surf,
Anythingbutwork.com,
Science Daily, AOL India
news,
ProKerela.com, Sulekha.com,
Nerve. in,
Taragana.com, and many
more.
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