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Dr. Ashok K. Lalwani |
About the Professor
Vita
Education
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Ph.D. (University of Illinois, Urbana-Champaign: 2006)
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M.S. in Marketing (University of Florida; 2002)
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M.S. in Management (The National University of Singapore; 1999)
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B. Tech. (Indian Institute of Technology, New Delhi; 1994)
Selected Publications
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Lalwani, Ashok K. (2009), “The Distinct Influence of Cognitive Busyness and Need for Closure on Cultural Differences in Socially Desirable Responding,” Journal of Consumer Research, forthcoming.
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Lalwani, Ashok K., L. J. Shrum, and Chi-Yue Chiu (2009), “Motivated Response Styles: The Role of Cultural Values, Regulatory Focus, and Self-Consciousness in Socially Desirable Responding,” Journal of Personality and Social Psychology, forthcoming.
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Lalwani, Ashok K. and Sharon Shavitt (2009), “The “Me” I Claim To Be: The Effects of Cultural Self-Construal on Self-Presentations,” Journal of Personality and Social Psychology, forthcoming.
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Lalwani, Ashok K., May Lwin, and Pee Beng Ling (2009), “Does Audio-Visual Congruency in Advertisements Increase Persuasion? The Role of Cultural Music and Products,” Journal of Global Marketing, forthcoming.
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Lalwani, Ashok K., Sharon Shavitt, and Timothy Johnson (2006), “What is the Relation between Cultural Orientation and Socially Desirable Responding?” Journal of Personality and Social Psychology, 90 (1), 165-178.
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Shavitt, Sharon, Ashok K. Lalwani, Jing Zhang, and Carlos Torelli (2006), “The Horizontal/Vertical Distinction in Cross-Cultural Consumer Research,” Journal of Consumer Psychology, 16 (4), 325-342.
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Shavitt, Sharon, Jing Zhang, Carlos Torelli, and Ashok K. Lalwani (2006), “Reflections on the Meaning and Structure of Horizontal and Vertical Individualism and Collectivism,” Journal of Consumer Psychology, 16 (4), 358-363.
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Lalwani, Ashok K., and Kent B. Monroe (2005), “A Re-examination of Frequency-Depth Effects in Consumer Price Judgments,” Journal of Consumer Research, 32 (3), 480-485.
Course Information
MKT 4893: Marketing Capstone
(Students: Log on to WebCT for details)
Office: BB 4.03.02 Phone: 210.458.6397 Fax: 210.458.6335 E-mail: ashok.lalwani@utsa.edu Address: Dept. of Marketing College of Business One UTSA Circle San Antonio, TX, 78249