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Dr. Ashok K. Lalwani
Assistant Professor
Department of Marketing

About the Professor

     Vita

     Education:

  • Ph.D. (University of Illinois, Urbana-Champaign; 2006)

  • M.S. in Marketing (University of Florida; 2002)

  • M.S. in Management (National University of Singapore; 1999)

  • B. Tech. (Indian Institute of Technology, New Delhi; 1994)

     Selected Publications:

  • Lalwani, Ashok K. (2009), “The Distinct Influence of Cognitive Busyness and Need for Closure on Cultural Differences in Socially Desirable Responding,” Journal of Consumer Research, 36 (2), 305-316. [PDF]
     
  • Lalwani, Ashok K. and Sharon Shavitt (2009) “The “Me” I Claim To Be: The Effects of Cultural Self-Construal on Self-Presentations,” Journal of Personality and Social Psychology, 97 (1), 88-102. [PDF]
     
  • Lalwani, Ashok K., L. J. Shrum, and Chi-Yue Chiu (2009), “Motivated Response Styles: The Role of Cultural Values, Regulatory Focus, and Self-Consciousness in Socially Desirable Responding,” Journal of Personality and Social Psychology, 96 (4), 870–882. [PDF]
     
  • Lalwani, Ashok K., Sharon Shavitt, and Timothy Johnson (2006), “What is the Relation between Cultural Orientation and Socially Desirable Responding?” Journal of Personality and Social Psychology, 90 (1), 165-178. [PDF]

  • Shavitt, Sharon, Ashok K. Lalwani, Jing Zhang, and Carlos Torelli (2006), “The Horizontal/Vertical Distinction in Cross-Cultural Consumer Research,” Journal of Consumer Psychology, 16 (4), 325-342. [PDF]

  • Shavitt, Sharon, Jing Zhang, Carlos Torelli, and Ashok K. Lalwani (2006), “Reflections on the Meaning and Structure of Horizontal and Vertical Individualism and Collectivism,” Journal of Consumer Psychology, 16 (4), 358-363. [PDF]

  • Lalwani, Ashok K., and Kent B. Monroe (2005), “A Re-examination of Frequency-Depth Effects in Consumer Price Judgments,” Journal of Consumer Research, 32 (3), 480-485. [PDF]

    Please note that full text articles are being provided     as a professional courtesy solely for individual, noncommercial purposes. For any other uses, please contact the respective publishers for permission.

Course Information

MKT 4893: Marketing Capstone

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Contact Information
   
Office: BB 4.03.02
Phone: 210.458.6397
Fax: 210.458.6335
E-mail: ashok.lalwani@utsa.edu
 
Address: Dept. of Marketing
College of Business
One UTSA Circle
San Antonio, TX, 78249
College of Business
The University of Texas at San Antonio
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